BRANDED GIFTS MARKETING STRATEGY: How to Use Promotional Products to Market Your Business

Every business owner wants a piece of the action on the market, every business wants to keep their brand in front of their customers and in today’s information driven world, it’s hard for businesses to capture and sustain the attention of potential customers even for a few seconds.

As hard as it can be, promotional products offer a unique opportunity to break into the already noisy marketplace without much contention from competition. It’s a very subtle but effective strategy for getting your company’s name out there — and keeping it there.

The essence of this post is to help you make the most of this promotional gift marketing strategy

6 Ways to Use Promotional Products to Market Your Business

Business owners of all sizes can benefit from the power of promotional products bbecause quality promotional products can help market any business and also build customer loyalty.

Below are 6 ways to use promotional products to effectively market your business:

• Employee Advocacy

When it comes to promoting your business, employees are the company’s number one advocate. If your employees are armed with branded promotional items such as t-shirts, wrist bands, etc., and wear them during their daily activities, they will help in marketing your business.

This form of marketing can be very effective because once employees are knowledgeable about your products, and prospective customers see them sporting your branded promotional item, curious would be customers may ask questions, and your employees can facilitate a sale right there and then.

• Prospective Customers

Prospective customers love free gifts. Who doesn’t anyway? By offering customized promotional items as gifts such as mobile phone accessories, t-shirts, duffle bags, pens, mugs e.t.c, to prospective customers, you reduce the communication barriers and resistance often associated with selling.

Giving away branded gifts will certainly open up a communication line between your brand and the prospective customer. To goal of the promotional products is to draw them close and stimulate their interest in your products/services.  And if they like the product and service you offer, then a sale is made.

• Online Media

The followers of your online platforms cannot be neglected when it comes to marketing your business through branded gifts. This is because they play a key role in marketing your business and will appreciate free promotional items too if given.

Giving away free promotional products such as high quality t-shirts,accesories, promotional tech items, mugs and binders to them will not only keep them interested in your business, but can also help promote your business since they will naturally talk about the branded gift they got to their family and friends.

• Closing Deals

Before a deal is closed, your sales people can give the customer promotional items as a reminder of why you are better than the competition or why they should do business with you. This can not only promote your business or close the deal; it can also help in winning more deals in future.

• Trade Shows

Trade shows are a key means of using promotional products to market your business. Giving away promotional products at trade shows are essential to help your business gain exposure. And when your business gains exposure, leads are naturally generated and sales conversions are more likely to happen that will generate future revenues for your business. Car air fresheners, t -shirts, duffle bags, pens, mugs, wrist bands are all effective forms of promotional products for trade shows.

• Subconscious  Marketing

Promotional items can directly market your product or services to potential customers without them even knowing it. The human mind absorbs pictures and text richly, especially when there is a form of engagement.

For example, a functional promotional item such as a branded air freshener hanging from a car mirror that smells really nice can stick to a passengers subconscious and  be recalled when the person needs the service or product branded on the air freshener much later.

Conclusion

Promotional products can be a silent salesperson for marketing your business. This is because studies have shown that promotional items (gifts and souvenirs) are effective forms of advertising. These items can generate leads, potentially help to close sales, and are effective marketing tools.

In essence, with the above branded gift marketing strategies, you can start making the most of your promotional products to get your business out there in front of your target market — and keep it there.

If this sounds like a marketing strategy you want to put to use in your business, click here to browse our collections of corporate gifts. And if you would like to discuss this strategy further and how it can be deployed in your business, give us a call on 09090001509.