In today’s business world, attracting prospective customers and having them stay loyal once they are attracted can be hard for any business. This is why in our last post, we discussed about how to use promotional products as gifts to market and attract potential customers to your business.
Promotional gifts offer a unique opportunity to market your business and get it out to its target audience, but what’s the psychology behind gifting that makes it an ideal marketing strategy for your business?
Let’s find out in this post.
How the Psychology of Gifts Positively Impacts Your Business
If you’re among the businesses that are still reluctant about using branded gifts as a marketing strategy, here are 4 ways the psychology of gifts is good for your business.
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Makes Your Business Memorable
There’s a psychological impact of gifts especially on the recipients; it sticks. When people receive promotional gifts, they tend to remember who and where they got it from. This is one of the psychological benefits of using gifts to promote your business.
Receiving gifts from a business creates a lasting impression on the recipient. Every time the promotional gift is used, the brand they received it from is automatically remembered.
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Creates Reciprocity
There is a saying that one good turn deserves another. This is based on the concept of reciprocity that translates to one positive action leading to another, and it is applicable to promotional gifts. People who receive branded gifts of value from a brand will psychologically feel indebted to the brand, like a favour which needs to be returned someday.
For instance, employees will feel an increased sense of loyalty and goodwill toward the company they work for. While a potential customer will be more likely to remember the thoughtful gesture when considering buying your products or services.
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Builds Loyalty
An unexpected, surprise gift that is received has the ability to create a positive and lasting association with a brand. When you surprise your existing customers with unexpected promotional gifts such as t-shirts, bags, diaries, etc, will make them more likely to think of you in a positive light, stay loyal to your brand leading to more repeat purchases.
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Increase Preferences
Increasing customer preference is another reason why using promotional gift is good for your business. Giving corporate gifts that are valuable, useful and rewards loyalty of customers helps to increase their preference.
For example, customers that are given awards, plaques and other corporate gifts would likely prefer to buy from you than others.
Conclusion
Businesses can benefit from the psychology of gifts for marketing purposes. Because quality promotional gifts used as a marketing strategy can help your business build brand preference, customer reciprocity and loyalty.
So would you like to use promotional gifts to market your business and attract potential customers?
If yes, here is a collection of promotional gifts that can be used as a market strategy for your business.